Small World Moment for Knights in Texas

Alumna Shelby Shankin mentors current UCF student Justin Tejada, whom she met by chance in Austin, Texas, at his summer internship

By Jenna Marina

ORLANDO, Fla. (July 13, 2017) – Nearly four years ago, UCF alumna Shelby Shankin ’13 found herself in Austin, Texas, for the first time in her life to work on mega festival South by Southwest.

Justin Tejada is a current first-generation student who has made it his mission to grasp every opportunity he finds at UCF. That’s how he ended up in Austin, Texas, for the first time in his life this year for a summer internship.

Tejada said it’s unusual for an out-of-state candidate to be selected to intern at marketing agency George P. Johnson, which has worked with clients such as American Express, Google, Lexus, Under Armour and Samsung. So when the powers-that-be at the company found out Tejada was a UCF student, they knew exactly who his mentor should be — one of its event logistics managers, Shelby Shankin.

“From the moment I met her, I could tell she was super excited and eager to help me learn,” he said. “It was just because of that connection of UCF. That was awesome.”

Although Shankin recently accepted a job with a historical boutique hotel, Hotel Ella, she intends to keep in contact with Tejada well after his internship ends in August. While he is in Texas, the two meet for an hour once a week and discuss his internship as well as general questions he has about life, career and his upcoming senior year at UCF.

“As a first generation student, I’m super nervous about what’s to come. I’m always worried about, am I going to get a job? That’s something I wanted to work on myself this summer – putting that aside and focusing on the now and enjoying the present,” he said. “I think she has helped me understand that I need to worry about the future, but not as much as I do.”

The two are somewhat of kindred spirits. When Shankin was studying at the Rosen College of Hospitality Management, she gained valuable experience in several internships, working for companies like Universal Orlando and the Orlando Science Center. She even studied abroad in France for a semester.

She moved to Austin after graduation as a contracted event coordinator for High Beam Events and flip flopped with the company and George P. Johnson in different positions before accepting her newest venture as a venue event coordinator for Hotel Ella.

“Whenever a good opportunity has come up I just say yes. I just like to try everything,” she said.

Tejada’s resume reads with that same philosophy.

He worked as an external relations assistant for the College of Business Administration; interned for UCF Athletics, the Hispanic Chamber of Commerce of Metro Orlando; served as public relations director of Children Beyond Our Borders and is currently the marketing director of CAB, the UCF campus activities board.

An advertising-public relations major who is also minoring in political science, Tejada is studying for the LSAT and thinking about law school. Like Shankin, he has tried different opportunities to see how they fit for him and knows he has Shankin in his corner to help him along the way.

“He’s seeking as much information as he can and trying to get as much out of this experience and life as possible. No matter where he ends up, I see him being very successful because he wants it,” Shankin said. “I’ve encouraged him to try everything. Take as much advantage of senior year as possible. I don’t think there’s anything wrong from having that urge to try everything. I think that’s where you learn so much. You just don’t know where life can take you.”

2015 College of Business Hall of Fame

A formally dressed Knightro posed on the red carpet with his buddies, "24K" Kevin Smith, former Knights' running back,  and Jessica Reo, senior associate athletics director.
A formally dressed Knightro posed on the red carpet with his buddies, former Knights’ running back, “24K” Kevin Smith, 
and Jessica Reo, UCF senior associate athletics director, at the 2015 UCF College of Business Hall of Fame.

On Thursday, Feb. 26, alumni, faculty and friends walked the red carpet for a Hollywood-themed evening honoring three successful business grads, who were inducted into the 2015 College of Business Administration Hall of Fame.

Guests arrived at the Rosen Shingle Creek Hotel to camera-wielding “paparazzi,” and got to pose for pictures with a tux-clad Knightro. VIP guests and sponsors were treated to a special cocktail party before everyone headed into the main ballroom for hors d’oeuvres and networking.

Business students dressed as Marilyn Monroe, Charlie Chaplin and Audrey Hepburn were on hand for more photo ops, which also included the iconic DeLorean and another student dressed as Doc Brown from the “Back to the Future” movie series. In addition, guests could take to the virtual skies in an Occulus Rift flight simulator before enjoying dinner and the awards ceremony.

The College of Business Administration Hall of Fame recognizes business alumni who have demonstrated exceptional professional success in their career fields. This highest honor is given to those who have been in the industry for at least 20 years and have brought notoriety to their alma mater through their professional achievements.

This year’s inductees included:

cba-hof2015-gearhartTherese Gearhart, ’85 | President, Southern Africa Business Unit, The Coca-Cola Company

Prior to her current role, Gearhart served as group marketing and commercial and customer director for the Eurasia and Africa Group, the most diverse operating group of The Coca-Cola Company, encompassing more than 90 countries.

cba-hof2015-lessMitch Less, ’86 | Partner, Grant Thornton LLP

Less is an audit partner with 25 years of experience with Grant Thornton, a global accounting and consulting firm. His professional experience includes serving clients in auditing and financial reporting, as well as consulting, with particular emphasis in large, privately owned businesses. In addition to being a client-service partner, he has held leadership roles in the Florida practice and is currently partner in charge of recruiting, and serves on the National Privately Held Business Initiative.

cba-hof2015-schmidJohn Schmid, ’92 | President, Schmid Construction

In 2002, Schmid activated his CGC license and started his own business in land development and commercial construction with the formation of Schmid Construction and Development Inc.

A hall of fame committee selected all of the evening’s awardees, which also included:

Partnership Awards

These awards are given to organizations that have initiated successful partnerships with, or on behalf of, the UCF College of Business Administration, resulting in the advancement of the college’s academic offerings or public outreach. These organizations embody the spirit of collaboration and are recognized for their initiative, leadership and involvement in the betterment of business education.

Entrepreneurial Alumni Awards

These awards are given to UCF alumni from any discipline who exemplify commitment, vision, calculated risk-taking and growth potential. In their professional careers, these Knights demonstrate perseverance in the face of adversity, and overcome obstacles. 

Notable Knights Awards

These awards are given to UCF business alumni who have displayed promise and excellence early on in their respective career paths.

In addition, a special recognition award was chosen by Dean Paul Jarley:

Lifetime of Service Award

  • Tom Messina, ’84 | Former Executive Director, UCF Alumni Association, and 2006 CBA Hall of Fame Inductee

After the evening of awards, many attendees hit the links on Friday morning for the college’s annual golf tournament, which took place at the Shingle Creek Golf Club. Proceeds from the tournament benefit UCF business student scholarships and alumni initiatives.

Congratulations to all of this year’s winners! Go Knights! Charge On!

View photo galleries:
CBA HALL OF FAME
CBA GOLF TOURNAMENT

View list of PAST CBA HALL OF FAME WINNERS.

Marketing Wizard

Magical marketing behind Universal’s “Harry Potter” attraction casts alumna in 2014 Nicholson Alumni Hall of Fame

Former Nicholson School of Communication Hall of Fame inductees (left to right) Roger Pynn, ’73 (2000); Michele Cooper, ’83 (2002); Dan Ward, ’92 (2011); Heissam Jebailey, ’00 (2012); Kim Strong, ’93 (2006); and Peter Cranis, ’84 (2003), were happy to welcome 2014 inductee, Donna Mirus Bates, ’93 (center), to their elite group. (PHOTO: Shaloni Prine, '07)
Former Nicholson School of Communication Alumni Hall of Fame inductees (left to right) Roger Pynn, ’73 (2000);
Michele Cooper, ’83 (2002); Dan Ward, ’92 (2011); Heissam Jebailey, ’00 (2012); Kim Strong, ’93 (2006); and Peter Cranis, ’84 (2003), were happy to welcome 2014 inductee, Donna Mirus Bates, ’93 (center), to their elite group.
(PHOTO: Shaloni Prine, ’07)
Donna Mirus Bates, ’93 | Senior VP, Marketing Communications & Content Development, Universal Orlando Resort

Lightning never strikes twice — except in the case of Donna Mirus Bates, ’93, who worked on the marketing opportunity of a lifetime, then created an encore marketing campaign to reignite global excitement for a theme park expansion of infinite magnitude.

Bates and her team first helped to launch The Wizarding World of Harry Potter at Universal Orlando Resort in 2010. Following its success, Bates and her team partnered with Warner Bros., the “Harry Potter” cast and filmmakers, author J.K. Rowling, and a team of creative geniuses to once again capture the world’s imagination, bringing Diagon Alley to life for the devoted fans of the books and movies.

On Thursday, Nov. 6, Bates was celebrated for her successes, as well as her continued involvement at the university, becoming the 31st inductee in the UCF Nicholson School of Communication Alumni Hall of Fame, which was established in 2000.

Tom Alexander, ’03, chair of the NSC Alumni Chapter, emceed the luncheon, which was held at the Citrus Club in downtown Orlando. He was joined by Robert Chandler, NSC director and professor, who presented Bates with her award.

“Through all of her actions and efforts, Donna truly exemplifies integrity, community, creativity and excellence, making her a remarkable Knight,” Chandler said.

Fellow NSC Hall of Fame inductees, and members of the NSC Alumni Chapter and UCF Alumni Association, as well as Bates’ co-workers were in attendance to congratulate her.

“I’m incredibly proud to be a graduate of the Nicholson School of Communication at UCF,” Bates said. “I love seeing the high caliber of candidates our program is producing, and I’m so honored to be a member of the NSC Alumni Hall of Fame.”

UCF Nicholson School of Communication Director and Professor Robert Chandler presents 2014 Hall of Fame inductee, Donna Mirus Bates, '93, with her award.
Donna Mirus Bates, ’93, 2014 Nicholson School of Communication Alumni Hall of Fame inductee,  receives her award from Robert Chandler, NSC director and professor.

Will Brake for Cupcakes

Alumnus’ sweet treats are Yum Yum in the tum tum

JoeyConicella

Joey Conicella, ’05 | Owner & Marketing Director, Yum Yum Cupcake Truck

By Angie Lewis, ’03

He may have dreamed of being a Disney animator when he grew up, but little did Joey Conicella, ’05, realize then that he would, indeed, be bringing smiles to the faces of children and big kids alike — just, in a different way.

For the past two years, his Yum Yum Cupcake Truck has been the frosting on Orlando’s food truck scene. At least six days a week, you can find Joey and his partner, Alex, baking up flavors like Funnel of Love, Key Slime, Ballad of El Churro, Cookies Got Creamed and Dough Dough Bird.

And, their creativity doesn’t end at cupcake names. Joey and Alex serve their tasty treats in stylish detail—everything from their characteristic bow ties to their shiny, silver bakery on wheels, adorned with a distinctive bright yellow retro logo and stripes.

So, what’s a typical day on a cupcake truck like? Joey says that’s what he loves most about his business. “There is no typical day! Our days are always long. We start baking very early in the morning, and trucks don’t come back from the evening events until 10 p.m.”

Yum Yum does have some competition in the area, but when we asked Joey what makes his cupcakes the best, he responded humbly.

“I never like to say that we’re ‘better’ or the ‘best,'” he explains. “Everyone has his or her own taste. Some people think we’re No. 1, and some people don’t care for us. But, everyone who bites into a Yum Yum Cupcake should know that they’re made from scratch every day in small batches. Alex and our team pour their hearts into each and every cupcake. I think people can taste that love.”

These colorful cupcake connoisseurs say they started the Yum Yum Cupcake Truck as a way to get to spend more time together. “We’ve always enjoyed being in the kitchen together, whether it was baking or cooking,” Joey says. “The whole thing was a very organic process.”

Although everything seemed to fall naturally into place, there is a secret ingredient behind his success.

“I’m the person I am today because of my four years at UCF,” Joey says. “Those years were among the best in my life. I truly love UCF and the city of Orlando. It’s filled with such positive people. On top of that, the community has embraced Yum Yum, and giving back is the least we can do to show our gratitude.” (Joey and Alex regularly donate cupcakes for various UCF events.)

As a student, Joey was a Marching Knight and a member of CAB, as well as part of the ad/PR groups, and he even started his own indie newspaper called The Floridian Slip.

This fall, Joey will be part of the leadership team for the UCF Nicholson School of Communication Alumni Chapter.

Want to satisfy your sweet tooth? During the fall and spring semesters (and occasionally during the summer semesters), you can find the Yum Yum Cupcake Truck parked in front of the UCF Burnett Honors College every Tuesday and Wednesday from 11 a.m. to 2:30 p.m. For a complete schedule, check out the links below.

Playing with Food Q&A

Q. Bacon or Nutella?
A. Nutella, without question.

Q. If you could eat only one food for the rest of your life, what would it be?
A. Spaghetti with tomato sauce. Morning, noon and night.

Q. If you were reincarnated as an ice cream flavor, what flavor would you be?
A. Cannoli

Q. Ideal last meal?
A. Spaghetti

Q. Favorite condiment?
A. Does olive oil count? I’m Italian…

Q. Favorite snack?
A. Italian bread with olive oil

Q. What’s your favorite flavor of cupcake you make?
A. I’m a sweets guy, so it’s hard for me to choose. I never get sick of the Peanut Butter Choco-Rama. So there, I’ll go with that one!

More Info

theyumyumcupcaketruck.com
facebook.com/theyumyumtruck
twitter.com/yumyumtruck_fl